5 Marketing Lessons from Usher's Super Bowl Halftime Show 2024

February 12, 2024VideoVicki WallisComment

5 Key Marketing Lessons from Usher's 2024 Halftime Show

In this video I explain how Usher's 2024 halftime show is a powerful marketing lesson for brands. I’ll break down five key takeaways that your fashion businesses can benefit from, no matter if it’s big or small. Watch this video for inspiration and free marketing strategies for 2024!

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Timestamps;

00:01 Introduction to Usher super bowl HALFTIME SHOW 2024 | 5 key MARKETING lessons for BRANDS

01:11 Fashion Marketing Tip 1

04:19 Fashion Marketing Tip 2

07:13 Fashion Marketing Tip 3

09:20 Fashion Marketing Tip 4

10:49 Fashion Marketing Tip 5

12:51 Conclusion and Next Steps

Thanks for watching!

Vicki

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🧠Mindset is so important, especially if you are feeling the pressure of starting something new, trying something new, or feeling the effects of "imposter syndrome" in your business and life.⁠ ⁠ 🎤That is why I am pleased to announce that on Tuesday, July 27th at 9am EST/ 2pm UK, Catherine Wood, Executive Life Coach @unboundedpotential, will be our guest to share tips on how to build confidence and clarity in yourself and your business.⁠ ⁠ 👉🏻As always, each month I want to help you discover brands, products, experts, and content that helps YOU! ⁠ ⁠ Our goal is for you to DISCOVER practical tips, inspiration, and help you on your journey in the fashion business. ⁠ ⁠ Want to be featured in our Discover series? Send us a DM. ⁠ ⁠ See you Tuesday!

I was blown away last week by the amount of people who entered our 5 year giveaway! THANK YOU for your participation. ⁠ ⁠ For those that didn't win, I didn't forget you! Here is a compilation of my TOP free resources rounded up for your convenience. ⁠ ⁠ I know the links aren't live here, so feel free to reach out via DM for live links to get your fashion brand launched and scaled successfully! Just let me know which number you would like :) ⁠ ⁠ Here they are...👇⁠ ⁠ 1 - FREE RESOURCE LIBRARY OF TEMPLATES, CHECKLISTS AND MORE⁠ For new designers and startup clothing entrepreneurs:⁠ https://thefashionbusinesscoach.com/free-resource-library-signup⁠ ⁠ 2 - "How to Get Your Fashion Ideas Produced- Without Wasting Your Time and Money" - FREE Masterclass for new fashion brands:⁠ https://thefashionbusinesscoach.com/freemasterclassinfo⁠ ⁠ 3 - GLOSSARY OF 100 MUST-KNOW FASHION BUSINESS TERMS⁠ For new designers and startup clothing entrepreneurs:⁠ https://thefashionbusinesscoach.com/freeglossary⁠ ⁠ 4 - Fashion Startup Mistakes to Avoid VIDEO⁠ 3 mistakes fashion entrepreneurs make and how to avoid them:⁠ https://thefashionbusinesscoach.com/blog/mistakesvideo⁠ ⁠ 5 - Social Media/Marketing Strategies⁠ This is a series of videos to start you on the path of SM marketing:⁠ IG Reel Tips -> https://thefashionbusinesscoach.com/blog/igreels⁠ Pinterest Marketing -> https://thefashionbusinesscoach.com/blog/pinterest⁠ Influencer Marketing -> https://thefashionbusinesscoach.com/blog/influencer⁠ ⁠ For more resources -> https://thefashionbusinesscoach.com/coursesresources⁠ ⁠ Please don't hesitate to DM me fore a live link. It's FREE, what do you have to lose. ⁠ ⁠ What's next? A few stories ago, I asked what content you would like to see next and SEVERAL designers responded asking for social media strategies for brands that you can implement to increase awareness, create a loyal paying audience, and of course-> SALES! ⁠ ⁠ We will definitely work on a carefully crafted mini-series on SM strategies for brands! STAY TUNED!

👏I am so excited to introduce you to Catherine, Executive Life Coach of @unboundedpotential . ⁠ ⁠ Catherine helps entrepreneurs like us build the life, business, relationships, health, and wealth we have always wanted!⁠ ⁠ I have been dying to have an expert on mindset as a guest for our monthly Discover LIVE series and I am thrilled to announce that Catherine will go live on @thefashionbusiness coach July 27th at 9AM EST/ 2PM UK. ⁠ ⁠ 👉Catherine will be sharing with us how to build the confidence and clarity to start the life we want.⁠ ⁠ I don't know about you, but launching a fashion brand takes a lot of confidence and clarity, so this is bound to be good! ⁠ ⁠ See you LIVE on Tuesday!

Congratulations @sparklesmodestcouture ! You are the winner of our 5 year celebration giveaway 🎉🎉 Thank you to everyone who participated! Didn't win? Stay tuned, next week we are posting the top Fashion Business Coach free resource roundup! 🤯

5 years FLEW by! I am so incredibly grateful for all the clients, friends, and family who supported me.⁠ ⁠ 5 years ago when I quit my job, I had no idea I would end up at this point. The leap of faith paid off and it is so rewarding coaching clients to fulfill their fashion dreams too!💃⁠ ⁠ 🎂To help celebrate, we have ton's of content, behind the scenes stories, and be sure to enter the giveaway! 🎂⁠ ⁠ Here is to 5 more years and the creative and passionate people that we will meet along the way.

Over the course of 5 years, I have developed a lot of resources to help brands go from zero to launch, market their products, deal with manufacturers, get noticed and more!⁠⁠ ⁠⁠ The Fashion Marketing course in particular has been a hit as it helps guide you from being an unknown brand👉 to making sales with all the steps in between.⁠⁠ ⁠⁠ 🥳Now YOU have a chance to win this course (valued at £ 197)! Here is how:⁠⁠ ⁠⁠ FIRST-> Make sure you are following @thefashionbusinesscoach⁠⁠ SECOND-> Like this post⁠⁠ THIRD->Tag anyone you think would benefit from this content (all your fashion loving, entrepreneur friends and family!). More tags = more entries⁠⁠ ⁠⁠ 5 BONUS ENTRIES = Share this post in your stories!⁠⁠ ⁠⁠ -This giveaway is currently for followers between the ages of 13 and up.⁠⁠⁠ -This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram.⁠⁠⁠ -Cut off time for entries is midnight, July 8th⁠⁠ ⁠⁠⁠ 🎉The Winner will be announced, July 9th!🎉⁠⁠⁠ ⁠⁠⁠ Good Luck Fashion Lovers!⁠⁠ ⁠⁠ 🎂 Thank you for 5 years of your business! 🎂⁠⁠ .⁠⁠ .⁠⁠ .⁠⁠ .⁠⁠ .⁠⁠ .⁠⁠ .⁠⁠ .⁠⁠ .⁠⁠ #businessadvice #fashionadvice #girlboss⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⁠⁠ #fashionmanufacture⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⁠⁠ #femaleentrepreneur #giveaway ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⁠⁠ #fashionfactory #fashioneducation #emergingdesigner #emergingfashion #independentdesigner #makeithappen #fashiondesigner #makersmovement #fashionmaker #fashiondesign #fashionstartup #fashionstudent #fashiongraduate #businessgrowth #designagency #businessoffashion #fashionmanufacture #instagiveaway #fashiondesignstudent #fashionindustry #fashionbiz #fashionbrands #fashioninsider #fashioninsiders

TIME FLIES! I can't believe I'm fast approaching 5 years as The Fashion Business Coach. It's always mind blowing to look back on old photos and memories of where you started compared to projects your working on now.⁠ ⁠ Here is my trip down memory lane:⁠ ⁠ 👉THEN: I started my business with nothing but a foldaway camping table looking at a beautiful view of Mt Rangitoto, an active volcano in New Zealand, in an empty apartment. Scared, excited, motivated to make my future happen. I was super camera shy (still am a bit) and put in countless hours in what was then called 29 and September Studio.⁠ ⁠ 👉NOW: Flash forward five years I am so blessed to have met the clients I coach. Don't get me wrong, it wasn't easy or an overnight success, but I'm grateful to be able to work with clients and help them with their business, while they in turn help me with mine.⁠ ⁠ I rebranded in 2019 as The Fashion Business Coach, was featured in @yahoofinance, Fox 34, and @303magazine, collaborated with @put_into_words_ , @pebblemagazine, @underlines_magazine, @consciousartists_ , and @evanana_au.⁠ ⁠ And finally got comfortable putting my face out there. From 3D fashion, fabric innovation, sharing sustainability awareness, to launching my monthly Discover LIVE series, I'm so excited to stay on top of what's new and continue to provide the best services for start-up fashion designers.⁠ ⁠ What does this mean for you? If you take away anything from my post today, know this:⁠ ⁠ ✨✨If your starting something new, it may feel overwhelming, even impossible. Launching anything is stressful! You will make mistakes, you don't HAVE TO KNOW EVERYTHING! Just remember these moments, these emotions, because 5 years from now YOU TOO will look back and see how far you and your brand have come.✨✨⁠ ⁠ STAY TUNED -> To celebrate The Fashion Business Coach's birthday on July 7th, we have some exciting content coming for you including interviews and a giveaway valued at £197!!⁠

You’re a lot stronger and more capable than you let yourself believe. And you can pursue and have what you set your sight on.⁠ ⁠ Just wanted to leave this reminder and wanted to gently nudge you towards your goals. ⁠ ⁠ With this in mind, what’s the next step that you need to take for your fashion business? ⁠ ⁠ If you’re unable to pursue it just yet, what one thing can you learn and change to be able to?⁠ ⁠ Not sure? Pop your goals in the comments below and I'll see if I can help ☺️⁠

I love June and the powerful momentum and energy PRIDE creates to make the world more inclusive. Truthfully, I always learn something new and I'm a little sad to see June go.⁠ ⁠ For me, I come from a very diverse city. I am used to the fact that people come in all shapes, sizes, beliefs, and preferences. That is something to CELEBRATE! 🎉⁠ ⁠ 🏳️‍🌈Let's keep the spirit of #PRIDE2021 going always. If you are looking for ways to celebrate diverse backgrounds or become more inclusive in general, check out my latest reel.⁠ ⁠

I have been doing a ton of reflecting lately as The Fashion Business Coach hits the milestone of its 5th year of business.⁠ ⁠ Trying something new is always scary. I wouldn't have considered myself a "brave" person before starting this venture, but I certainly do now! And it has been completely fulfilling and worth it! ⁠ ⁠ Each risk, failure, and success builds #experience and I am so excited to help my clients through the same experience for years to come!

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