How to Promote Your Fashion Brand Using Instagram Marketing
Do you want to sell your fashion products on Instagram, but you're just not seeing traction, or you're not really getting the results that you want?
If you're chasing likes and followers. I'm not surprised because there's something much more important that we should be doing on Instagram when it comes to monetizing it and actually making sales for our fashion brand.
I want to explain to you what that is and give you a few tips to help you see more success with your Instagram marketing. If you want to learn about Instagram Reels specifically, you can click here for info on my free Easy Reels Ebook.
What is Instagram Marketing for Fashion Brands?
I've been getting a ton of questions about Instagram marketing lately. So in this video I wanted to share my biggest tip for Instagram marketing, although this will work across other platforms as well if you choose.
What is it? Well, it's going to be this….don't focus too much on the likes and I know that may be counterintuitive. It may be the exact opposite of what you've been trying to achieve but here's the thing…if you have 10 million followers and 10 million of them like this cute picture that you've just posted of a puppy. What have you got? 10 million likes, right?
You've not got a sale. You've not got people going to your website. You've not got people sign up to your email list or becoming a customer. You've just got 10 million likes and while that's good for the algorithm admittedly and it's good for the ego - not going to lie - it doesn't actually build your business.
We have not achieved anything. We've just spent time posting something and people have spent time liking something. We haven't actually gained a new customer. We've not brought money into the business. We've not really achieved a whole lot when we think about it.
What do you Want to Achieve?
My tip really is to really consider what it is we want to achieve with our marketing and chances are, we want to achieve more than just likes when we think about it.
We want to achieve leads and people who are interested in our brand, who want to go and check our brand out and who want to hopefully buy our products. So rather than creating content that people just like because it's funny or because it's just super cute puppies. We want to make sure that we're actually strategically posting content that makes people trust us more that explains to people what our business is about and that attracts people.
What content should you post?
Content that is helpful or entertaining or funny and something that's going to drive people to your website, or a very least to view our products on our Instagram store section. And the way that we do that is not by posting things because it's super cute but really thinking about what does our audience love, or what is our audience struggling with, and thinking of a way that we can transition this post into getting them to take some sort of action. So when you're creating a post, lead with ‘what do I want the customer to do’ in your mind?
So for instance if you want a customer to go and check out your website and look at a blog post, rather than just leading with ‘go check out this blog post’ you could have an image with how to style something, say your customer is interested in trends, you could have an outfit, a really nice looking outfit, a good image.
In the text you can talk about the trends that are on at the moment and how you style this item of yours to use different things and basically style it to this trend. Then you can explain in the caption, if you want to see more like this, there's a free article go to the link in bio to check it out or something like that.
Why do we Always Want a CTA?
We always want this CTA, this call to action, with everything that we do because we don't want to be leaving the customer just to think ‘oh okay, well that's done now. I'll move on to the next thing’. We want to keep them in our world essentially and direct them to our website or our products. We want to be building trust with the customer, we want to show them you can provide really good value for them and then you can introduce your products as well once you've built that trust.
I hope that makes sense and hope that it's made you rethink the way that you want to do your marketing. Rather than creating content to get likes, we want to create content that gets the customer to our website and check it out our products.
Are you posting the right content?
If you're still struggling a little bit with marketing in general and you never know what to post, or what to say, or you don't have any photos to post, you might want to check out my Fashion Sales Kit which includes all those things basically.
It tells you how you can get really great images that you're allowed to use, not ones that are taken from someone else’s profile! How you can actually post content, ideas for content, even swipe files are included as well. Click here for the link to my Fashion Sales Kit.
If you liked this article and found it helpful, please feel free to follow or subscribe depending on which channel you're watching this on. We have a new video every Tuesday and you can ask your questions in the comments. I'll try and answer as many of those as I can in the future videos.Thanks for watching and we'll talk soon. Bye!
Pickleball outfit inspiration……