29andSeptember Studio

 
 

Stay tuned for more free training;

Free training #2 – the 80/20 rules. What they mean, how they keep your customers engaged and how to use them in your business.

Free training #3 – Refining your target customer – why it’s better to be specific and how it can help your sales.

Free training #4 – Customers need to see your product multiple times before buying – learn how you can help them to do just that.

 

Meet Vicki

Vicki is the founder of 29andSeptember Studio and runs multiple businesses. Prior to setting up 29andSeptember Studio, she worked in the fashion industry for 12 years and was fortunate enough to be able to work for a variety of companies and in different roles including Public Relations, Buyer, Designer, Merchandiser and more. As well as working for major retailers such as the Arcadia Group (Topshop/ Dorothy Perkins), Zara and French Connection, she also worked in house for high end designer Alice McCall, at over 50 fashion shows worldwide and for her own successful fashion brand.  29andSeptember Studio has helped over 50 clients worldwide with their fashion labels.

Vicki is the founder of 29andSeptember Studio and runs multiple businesses. Prior to setting up 29andSeptember Studio, she worked in the fashion industry for 12 years and was fortunate enough to be able to work for a variety of companies and in different roles including Public Relations, Buyer, Designer, Merchandiser and more. As well as working for major retailers such as the Arcadia Group (Topshop/ Dorothy Perkins), Zara and French Connection, she also worked in house for high end designer Alice McCall, at over 50 fashion shows worldwide and for her own successful fashion brand.

29andSeptember Studio has helped over 50 clients worldwide with their fashion labels.

 

What 29andSeptember Studio clients are saying;

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Free Blog Post Training

It’s Not All About You!

Marketing tips for small fashion brands

Hey Guys,

Vicki from 29andSeptember Studio here.

I know, I know! This post is going to be a little controversial, especially if you’ve already been doing some research into fashion marketing.


I hear time and time again from people who want to get customers through the door (or virtual door, if they’re selling online), but it’s not happening for them. When I look into the reasons for this, I often see this common mistake…

They’re making it all about themselves.

They’re like that friend who only talks about his/herself…. 

And only calls you up when they need something…

You know the one!

 Chances are, in terms of marketing – your brand is being that friend.

Yikes!

As a small brand, you need to be selfless. It can’t all be about you. If you’re not a big brand, who’s name everyone knows, you can’t talk about yourself and your brand all day…

Because….(and this might hurt!)…

No-one cares.

And that’s exactly why your marketing isn’t working.

Why would someone, who has no idea who you are, go over to your store?

Why would they be interested in a 25% off voucher, if they don’t know you can help them?

Why would they sign up to your email list, if they don’t know what to expect? What does ‘sign up for offers’ or ‘sign up to our newsletter’ actually mean?

People go to big brands because they know they can help them, they know what to expect and they trust them.

They haven’t heard of you. So, they don’t know if you can help them….

So, you need to show them that you can help.

You can do this by…

 Creating content that can be useful for them…

 Helping them to overcome an issue…

Talking about issues and values that you share with them…

 Making their day easier somehow.

Don’t create a marketing message based around ‘what can I sell today’ and instead think about ‘how can I help my customer today’.

Then, the sales will follow.

Fashion Marketing Tips

At this point you’re probably thinking something along the lines of ‘Well, how am I supposed to sell things if I don’t talk about my products. Duh!’

And I get it. It’s an automatic reaction that if you want to sell something, you try and pitch a product. Or send an offer out.

Right? Wrong!


Let’s think about it this way. If you see a brand on Instagram that you’ve never heard of, selling a black t-shirt with a 25% discount. Would you click on it?

Most likely, no. You already have a favourite store you buy from….

And you’d much rather trust them with your credit card details, than a new brand you’ve never heard of and don’t trust.

Ok. So how about, you see an article on Instagram that solves a problem you’ve been struggling with.

Let’s say, you’re going on holiday and need to pack with hand luggage only. Impossible, right?

Then you see a post that talks about hand luggage packing tips.

Would you click on it?

Probably. ­

 Why? Because someone has offered to solve your problem…

Not because they tried to sell you something.

This is a really basic example, but hopefully it shows how sharing information that centres around your customer’s needs, rather than your own promotion can make the difference between someone clicking on your content, or not.

And when they click, they get to know you.

Fashion Marketing Tips

 There’s a big difference between you and a big brand – use it to your advantage!

Big brands don’t have the ability to connect with customers in the same way that you do….

They’re too big to know people on a personal basis…

And understand their struggles...

You’re not.

You can find out what they’re struggling with and what they need help with…

You can create meaningful relationships with customers….

And you can put yourself in a position to help.

Next time you want to post something, stop yourself from being that annoying friend who only talks about him/herself…

Because no-one wants to be that friend, right?

And instead, give your followers some value…

Instead of posting an image of your products with a caption asking them for their money…

Post the image with a helpful quote…

Or a useful tip…

Or an entertaining story…

 And drive them to your website with the offer of more free and helpful content.

Rather than a sales pitch.

 

And see how it makes a difference to your traffic.

Fashion Marketing Tips

I was like you once. I spent all of my time on social media promoting my products and pitching different items and offers…

But it didn’t get me anywhere.

When I stopped talking about my brand, my products and my offering all the time and positioned myself as someone who could help… 

Everything changed.

 

By focusing on how I could help my customer, rather than thinking about what I could sell to them, I was able to;

  • attract customers to my site

  • educate them on my products and their benefits

  • sell my designs to them and convert more browsers into buyers

  • stop wasting all of my day trying to ‘drum up’ business on social media

 

This worked because;  

  • My helpful content attracted customers to my fashion brand; they were finding me!

  • My blog posts gave styling tips and highlighted the benefits of my products subtly, without a hard sell

  • Customers started to shop straight from my blog posts – at full price and without waiting for a discount

  • I even attracted sales from boutique owners this way

  • And I got to invest time in important things, rather than spending all day hanging out in Facebook groups ‘networking’

  

And the best part? A customer focused marketing strategy can do the same for you too.

 

  • Imagine, being able to work on your designs while customers visit your website and purchase from you.

  • Or, getting more sales so you don’t have to worry about your bank balance any more.

  • How about having enough money in the bank to quit your day job and to start living the life you deserve?

I’d love to help with your marketing and reveal more success secrets to you…

In this free fashion marketing series!

Here’s what’s coming up next;

Free training #2 – the 80/20 rules. What they mean, how they keep your customers engaged and how to use them in your business.

Free training #3 – Refining your target customer – why it’s better to be specific and how it can help your sales.

Free training #4 – Customers need to see your product multiple times before buying – learn how you can help them to do just that.

Keep an eye on your inbox for the next part of the series coming your way very soon!

Until then,

Vicki