If you're new to the blog, you might not know that I offer free trend information to my subscribers. Trend information doesn't come cheap (+ I mean seriously expensive, a WGSN membership is £10000 per YEAR!) + you may have noticed that there's very little free information available. Being trend aware can be really important for a fashion brand, as it helps you to keep you trend conscious customers happy + be relevant to the press. But, most of us can't afford £10,000 a year - I get it. So, I decided to start providing my subscribers to a free trend board each month. There's absolutely no costs involved + you'll receive new trends before I put them on the blog (this one was shared 3 months ago with subscribers)! If you want to receive future trend boards, you can sign up to the mailing list below. I hate spam too - if you sign up to the email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can of course unsubscribe from at any time.
A while ago I posted some activewear designs + have been overwhelmed by the response (thanks, everyone!). It's clear that a lot of you are wanting to start an activewear label, which is great. It's a really exciting area to work in + if you love print, it's especially good as I find that you can be much more adventurous than you can with everyday wear. There's a number of activewear trends showing for SS18 + a personal favourite is the use of textures to create an abstract style. It's a little bit different from what we've seen in other seasons, as there's now an addition of watercolour style influences, which is a nice touch + gives a softer look than the fully digital styling.
I'm a huge fan of coral so I was excited to see this trending, along with the fresh green colour which I think compliments it well. Personally, I really like these colours on there own, but it is always good to include some of your bestselling colours in the range too, more often than not, black, grey + white. Of course, you could introduce one or two of these prints/colours into a monochrome range; this could be a way of being trend relevant, but still commercial.
As well as the activewear market, I also think this print could work really well for the swim market, I can picture this print design on a sporty, high neck bikini set.
I hope this post has given your some inspiration for your next sportswear range. If there's a trend you would like to see, or perhaps your struggling with an idea for your area of the market (eg, active, swim, casual, eveningwear, etc), feel free to leave a message in the comments + I'll see what I can do for you - most blog posts are as a response to questions from readers, so there's a good chance I'd be able to put something together for you!
If you're interested in having a print designed for your range, or you would like to buy one of the prints in this post, I do offer a print design service but places are very limited - so if you're considering it I'd suggest getting in touch here as soon as you can...
I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time.