This was the last look that I shared with my email subscribers for A/W 18/19 - we’re now on to SS19 trends. Subscribers get the trend boards from me in advance, as soon as I’ve made them. If you’d like a monthly moodboard delivered straight to your inbox, you can sign up at the bottom of this page.
I like this trend a lot. In culture we’re seeing a shift towards a slower pace and I think this style reflects that - the colour palette is relaxed and there’s not a print in sight. That doesn’t mean it has to be boring though. Creative pattern cutting, blocks of colour and textured fabrics add interest.
This look is very much inspired by Scandinavian design - from homewears and furniture through to clothing worn by people trekking through the mountains, it has a very Scandi feel to it. Hence why I named it Scandi Active, of course!
I think this style can also work for casual clothing for almost any target audience, as well as Activewear. It’s a trend that looks set to continue into SS19 as well, so if you adopt this now, you can stay ahead of the game!
I hope you like this trend as much as I do and feel inspired to create your next activewear range! If you're looking for trend information, or design ideas but don't know where to start, I'd love to work with you on this and have limited spaces for working with clients 1-on-1. You can see the full range of services I provide here, or you can get in touch for more info, here.
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