You may have seen my post a couple of weeks ago on how professional designers create a moodboard (if you missed it you can catch up by clicking here). In the post I covered how I create my moodboard, that I follow when creating fashion + print ranges. This post covers the next part of the process, designing the print.
As we discussed in the last post, I created the moodboard below, by combining information from trend reports that I have purchased, things that I have seen happening in industry, for example at trade shows + trend seminars + also my own style preferences. I touch base with the moodboard all the time, to ensure that I keep on track, I always have it open when I'm developing new ideas.
For this example, I'll use my Neon Palms moodboard shown below. When I start designing, I also refer to other inspiration that I collected along the way, that may not have been a good enough fit for the moodboard, but still of use. For example, close up shots of palm leaves, neon light usage, colour inspiration + in this case, research I did on tropical scenes + palm tress. This 'primary' research is always so important, as it ensures that my designs are completely original. Lots of designers follow other designers for ideas. I personally don't do this, as I think it limits your own creativity and can make you feel a bit 'blinkered' (like you can only think of what you've seen + get stuck in a rut) I find that using my own photography + references really helps my design process.
The images below were taken at a light installation in a park. These shots are perfect for the Neon Palm theme, there's lots of different types of palm leaves/trees for inspiration + the lighting reinforces the neon aspect of the theme. I used these to sketch + paint from - I often start with traditional arts techniques, again to get my own personal style into each piece I create. I used these palm leaf photos to develp my own motifs. For the particular design I'm showing you, I decided to do a silhouette of the leaves which were hand sketched and digitised.
Below shows some of the motifs I created from the palm tree photos. I kept referring back to my trend reports + I liked the concept of mixing stripes with palm leaves + as you can see started to experiment with that. Then came the colour - a bright mix of pink + green, which I mixed in a more modern way than the simple stripe with palms overlaid. I love this bright colour, but appreciate it's not for everyone, so I've also made this available in black + white, plus a trend led but slightly more subtle green + purple option. As with all of my prints, these are available in the print library for £45. The price includes the print files + the legal right to use the design on your clothing/products/marketing/etc, without crediting me or paying any royalties! This is a really inexpensive way to buy on trend prints, for a fraction of the price at sourcing fairs. You can shop the full range of high quality prints, by clicking here.
Neon Palms not your thing? That's ok, I can understand that it's not for everyone - in my opinion it's best placed on Women's beachwear. I launched an exciting new service a couple of weeks ago - free trend boards. You can sign up below + you'll receive one new trend moodboard to your inbox each month, before anyone else sees it! Don't worry about your details, I hate spam too, so I won't share your details with anyone else, or send a ton of messages your way!