You may have seen my post a couple of weeks ago on how professional designers create a moodboard (if you missed it you can catch up by clicking here). In the post I covered how I create my moodboard, that I follow when creating fashion + print ranges. This post covers the next part of the process, designing the print.
As we discussed in the last post, I created the moodboard below, by combining information from trend reports that I have purchased, things that I have seen happening in industry, for example at trade shows + trend seminars + also my own style preferences. I touch base with the moodboard all the time, to ensure that I keep on track, I always have it open when I'm developing new ideas.
For this example, I'll use my Neon Palms moodboard shown below. When I start designing, I also refer to other inspiration that I collected along the way, that may not have been a good enough fit for the moodboard, but still of use. For example, close up shots of palm leaves, neon light usage, colour inspiration + in this case, research I did on tropical scenes + palm tress. This 'primary' research is always so important, as it ensures that my designs are completely original. Lots of designers follow other designers for ideas. I personally don't do this, as I think it limits your own creativity and can make you feel a bit 'blinkered' (like you can only think of what you've seen + get stuck in a rut) I find that using my own photography + references really helps my design process.
The images below were taken at a light installation in a park. These shots are perfect for the Neon Palm theme, there's lots of different types of palm leaves/trees for inspiration + the lighting reinforces the neon aspect of the theme. I used these to sketch + paint from - I often start with traditional arts techniques, again to get my own personal style into each piece I create. I used these palm leaf photos to develp my own motifs. For the particular design I'm showing you, I decided to do a silhouette of the leaves which were hand sketched and digitised.
Below shows some of the motifs I created from the palm tree photos. I kept referring back to my trend reports + I liked the concept of mixing stripes with palm leaves + as you can see started to experiment with that. Then came the colour - a bright mix of pink + green, which I mixed in a more modern way than the simple stripe with palms overlaid. I love this bright colour, but appreciate it's not for everyone, so I've also made this available in black + white, plus a trend led but slightly more subtle green + purple option. As with all of my prints, these are available in the print library for £45. The price includes the print files + the legal right to use the design on your clothing/products/marketing/etc, without crediting me or paying any royalties! This is a really inexpensive way to buy on trend prints, for a fraction of the price at sourcing fairs. You can shop the full range of high quality prints, by clicking here.
Neon Palms not your thing? That's ok, I can understand that it's not for everyone - in my opinion it's best placed on Women's beachwear. I launched an exciting new service a couple of weeks ago - free trend boards. You can sign up below + you'll receive one new trend moodboard to your inbox each month, before anyone else sees it!
If you want to receive future trend boards, you can sign up to the mailing list below. I hate spam too - if you sign up to the email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can of course unsubscribe from at any time.