This trend board is a little bit different than some of the previous ones I’ve shared, as it's more artistic in style and very much open to interpretation. I know a lot of you reading are new to the industry and may not know that this type of board is often what high end designers use - they start their creative direction by looking at something completely unrelated to fashion. It helps them to push themselves to be more creative and avoid referencing other designers. By working this way, a brand can create their own signature look, rather than being influenced by everyone else.
Personally, I love this way of working and it's definitely how I prefer to work, but most commercial brands reference other designers and create moodboards similar to the ones I've shown previously. If you're interested in learning more about how brands work, there's a whole module on design in my Fashion Startup Online Course. You can read more about that by clicking here.
This trend is about botanics and mixes microscopic cell references with vintage style botanical illustrations. I love this mix and find it so inspiring - it gives so many options for design and I love the idea of mixing different fabrics and textures. For example, super light chiffons, glossy silk satins mixed with heavy beading and sequin details. Pleats, ruffles and folds too.
Because of all the detail, I think this would suit high end Women's clothing best. I think to do this well you need to have some luxury in the fabrics and finish.
I'd love to know what you guys think of this trend and how you would use it. I'm excited to share my take on it with you soon as well.
As always, I'm keen to hear your ideas for trends or products that you'd like to see ideas for in the future.
Working Further Ahead?
Many brands I'm working with are already developing their collections for SS2020 and AW 20/21. If you've already finished 2019 and want more insight on future trends, or want to know how to interpret trends for your own brand and customer, I'd love to work with you on this. I have limited spaces for working with clients 1-on-1. You can see the full range of services I provide here, or you can get in touch for more info, here.
I send these moodboards direct to subscribers each month and they receive them a lot earlier than I show on the blog - this one was released back in February. To sign up and receive these direct each month, along with helpful tips for your fashion brand, you can enter your details below. You can of course, unsubscribe at anytime if you change your mind;
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