A lot of my clients have activewear ranges and I get a lot of enquiries about this too, so this week I wanted to share an sportswear trend with you. I've called this 'Monochrome Movement' and it mixes a tonal colour palette with geo references to create a lively, but not overpowering print. I like this for both Men's and Women's ranges and think that it could work for all age groups as well, from young fashion through to mature. It's a very commercial style and although in some ways it's bold, it's not going to scare customers away - a lot of people view monochrome as a safe and versatile option, which they can mix and match with other items they own. You could also do this if you wanted - perhaps have a couple of prints in this theme along with traditional blacks and greys, or if you want to add some colour a nice pop of Burgundy/Plum shades could look nice as well.
I hope you like this trend as much as I do and feel inspired to create your own prints for this trend. If you have ideas, but don't know how to create print ready artwork, I'd love to work with you on this and have limited spaces for working with clients 1-on-1. I also have a small selection of pre-designed prints, which you can view on request. If this is of interest, you can get in touch by clicking here.
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This Womenswear trend is inspired by the Wild West, but levelled up to a high end finish….