By popular demand, this month I'm covering another SS18 activewear trend. Activewear is a huge area of growth + often a lot more fun to work with as you can experiment with bold + busy patterns, so it's no wonder so many of the startups I work with choose activewear! This trend creates an optical illusion from geometric inspiration. The geometry aspect comes from many sources, from modern glass buildings to insect wings, if it has interesting geometric shapes, it's in!
If you're wondering what I meant by 'popular demand', you might not be aware that not only do my subscribers get a free trend board every month, way ahead of the blog, but they also get the opportunity to request product areas or themes for the upcoming trend board I produce. There's absolutely no costs involved + you'll receive new trends before I put them online (this one was shared months ago with subscribers)! If you want to receive future trend boards, you can sign up to the mailing list below. I hate spam too - if you sign up to the email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can of course unsubscribe from at any time.
I've got to admit, I'm loving the colour scheme for this trend! Black, white + grey are typically bestsellers + I love the use of green in activewear, do you?
So far, I've made a start on one print. Stripes are always popular but I wanted to create something a bit out of the ordinary. I looked to geometric shapes in architecture to get the inspiration for the stripe layout. Then I looked to the softer references on the moodbaord to colour the stripes in an unusual, abstract way. If you like this print, it is available for purchase + the file is factory ready so you can have it printed on your designs in no time! If you'd like more information on this, or custom prints, please send me a message by clicking here.
There are a number of trends showing for activewear this summer + out of all of them I feel this one is most commercial, partly because of the colour palette but also because it's a familiar trend that people feel comfortable with. It's not cutting edge or completely new, more of a new interpretation on something that customers already know + love.
As a designer, it's exciting because there are so many different ways that you can take the design ideas - from busy overlapping shapes to simple stripe ideas, the options are huge!
I hope this post has given your some inspiration for your next range. This is the last trend for S/S18, next time on the blog, we're moving on to A/W 18/19 - how time flies! If you're still working on S/S18, (it's best to move fast as production will need to be happening very soon), you can catch up on previous trends posted to the blog by clicking here.
As always, it would be great to hear your thoughts on this so please feel free to leave a comment below...
I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time.