I’m so excited to announce the addition of a new module to the Fashion Startup online course! If you didn’t already know, I have a course which is designed for people with little to no fashion industry experience, who want to set up their own successful clothing brand. The course launched in April 2018 and since then I’ve welcomed people from all over the world to the course. It’s amazing how word spreads and there’s now people enrolled from England, US, Canada, New Zealand, South Africa, Belgium and Thailand. Luckily, I’ve worked in a few different countries myself and therefore designed the programme with the global nature of the fashion industry in mind.
If you’re not already familiar with the course, here’s a very brief overview of the modules;
Module 1; Defining your target customer, brand and business aims
Module 2; Planning and understanding the business model options
Module 3; Designing; how to effectively create your collection
Module 4; Fabrics
Module 5; Working with a manufacturer
Module 6; Sampling and the fitting process
Module 7; Logistics
Module 8 NEW! Getting customers
If you’d like to learn more about the whole programme, you can click here.
Why Module 8?
I decided to add this new module as the course felt a little unfinished and although none of the participants had asked for anything extra, I felt like I wanted to help them find their first customers, as this is key to the success of any business. Another reason is that, after speaking to several clients and email subscribers, I kept hearing the same thing over and over, when it came to growing a business. Almost everyone said they would grow their business with Instagram. Which, in honestly, I found a little concerning. Instagram is a social media platform, it’s useful, sure, but it’s not a marketing strategy - it’s part of a marketing strategy at best. Many people seemed unaware that Instagram has a very low conversion rate (which, in a nutshell means that less people will buy from you if they see you on Instagram, vs seeing you in other ways). More on that in a future post!
The ‘Getting Customers’ module will talk about a strategy which can help brands to build a following, before they’ve even launched. But the strategies I teach aren’t just for getting the first few customers through the door, they can help you to scale up and get more visibility, too. And (perhaps best of all!), these techniques don’t require you to spend all day on social media. I can say this with certainty because I have thousands of visitors each and every month, while only spending a few hours a week on social media.
What Will You Learn?
In a nutshell, the new module will comprise of the following video lessons;
The ‘Sales Journey’ concept
Types of Content
The 80-20 Rules
Free Marketing Options
Paid Marketing Options
Choosing a Marketing Strategy
Step By Step ‘Sales Journey’ Building
Marketing on Autopilot
Improving Your Marketing Performance
+ you'll get handouts and downloads, as always!
Who Has Access?
Everyone who’s currently on the course will get instant access to the new lessons, as soon as they’re available. At no extra charge!
If you’re joining the course between now and January 1st, you’ll also get access to all 8 modules at no extra charge.
But (you knew there was one!). For anyone joining after January 1st, the price will be going up, so if you’re thinking of joining the course but haven’t yet, make sure you get in before January 1st 2019 to take advantage of the lower price. The price increase is to reflect the amount of extra content that’s been added since the launch - the course was first priced and sold on the basis there would be 7 hours of video content and there’s now over 20!
Want To Join?
If you want to join the course, I’d love to have you! You can view all of the details and register by clicking here. Alternatively, if you have any questions on the course, I’d be happy to answer those for you - you can click here to get in touch, or email contact@29andSeptember.com
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