For those of you who are wanting to brighten up the winter months with some fun, bright clothing, this might just be the trend for you! Bold Abstract is a trend for AW18/19 and takes inspiration from bright street art, colourful graphics and blocks of colour. As you can see from the moodboard above, it's bright, loud and sure to make a statement. Personally, I think this trend would be great for the youth market, or young fashion. That said, done appropriately, perhaps by printing on sheer layers to tone down the look, I think this could also be appropriate for mass markets. I've seen similar prints available in Women's contemporary ranges, as sheer layering tunics which have been effective.
By drawing inspiration from street culture, you can connect with the youth market. Think brands like TRF at Zara.
As you can see from the street art images above, you don't have to go all out with the design. You can use muted colours to create a more subtle look and 'nod' to the trend, rather than using both bold patterns and colours. I also really like this subtle look and think, with the use of some darker colours, this could be a great addition to Winter print ranges.
Next time (and back by popular request) I'll be showing you another activewear trend, suitable for the mass markets.
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